Sales and Business Relations

About Course

The Sales and Commercial Relations major is one of the official Baccalauréat Technique (BT) programs offered in Lebanon. This secondary-level certification, accredited by the General Directorate of Vocational and Technical Education – Ministry of Education and Higher Education, follows either the Brevet Professionnel (BP) or the Academic Brevet. This three-year program provides students with a strong foundation in sales techniques, commercial relations, and essential business skills. Although it primarily prepares students for further academic study, it also equips them with practical competencies that are valuable in sales, marketing, and customer service job roles. BT certificate holders in Sales and Commercial Relations are eligible to pursue higher education, including a Technique Supérieur (TS) diploma at vocational institutions or a Bachelor’s degree (BA/BS) at Lebanese universities.

What I will learn?

Sales Techniques: Understanding sales strategies and customer interaction.
Commercial Relations: Building and maintaining business relationships.
Marketing Fundamentals: Basic marketing principles and market analysis.
Business Communication: Effective communication in a business setting.
Customer Service Skills: Handling customer inquiries and resolving issues.

Pre-requisites

Educational Qualification: Applicants must hold one of the following:

Brevet (Grade 9) – Lebanese General Intermediate Certificate
Brevet Professionnel (BP) – Specialized vocational diploma
Any recognized equivalence approved by the Ministry of Education and Higher Education

Admission Requirements

Certified attestation of the last class studied or a copy of the degree earned
One passport-size photo
A copy of the I.D. (Identity Card or Passport)
Completed Enrollment Form
Payment of the Registration Fee

Major Duration

The Sales and Business Relations program spans three years, following the official curriculum guidelines set by the Lebanese Ministry of Education and Higher Education.

Exams & Certification

Students will take three term exams throughout each scholastic year, in addition to scheduled monthly quizzes designed to assess their progress and understanding of the coursework. At the end of the final year, students must complete a graduation project, students will sit for an official examination conducted by the General Directorate of Vocational and Technical Education under the Ministry of Education and Higher Education. Upon successful completion of this examination and the graduation project, students will be awarded an official certificate issued by the Ministry, recognizing their academic achievement and qualification.

What jobs can this Major lead to?

Sales Representative: Engages with customers, presents products, and meets sales targets.
Marketing Associate: Assists in marketing campaigns, analyzes market trends, and collaborates with executives.
Customer Service Representative: Handles customer inquiries, resolves issues, and provides product information.
Account Manager: Manages existing customer accounts, identifies new sales opportunities, and maintains sales records.
Sales Assistant: Supports sales teams by tracking sales data, analyzing customer purchase histories, and maintaining sales reports.
Retail Sales Associate: Assists customers in-store or over the phone, processes transactions, and presents products.
Business Development Representative: Initiates contact with potential customers, generates leads, and educates prospects about products.

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Who this major is for?

Students interested in sales, marketing, and customer service.
Individuals seeking a strong foundation in business relations and communication.
Those looking to pursue roles in sales management or marketing.
Students aiming for further education in business administration or related fields.
Individuals interested in vocational training with practical job skills in sales and commercial relations.
Students who want to combine business acumen with interpersonal skills.