Marketing

About Course

The Marketing major is a Technique Supérieur (TS) program, a recognized university-level certification in Lebanon, accredited by the General Directorate of Vocational and Technical Education – Ministry of Education and Higher Education. This two-year program, following the Baccalauréat Technique (BT), provides students with in-depth knowledge in marketing principles, digital marketing, and market analysis. The TS certificate not only equips graduates with specialized marketing skills for the business job market but also qualifies them for higher education, leading to a Technical License Diploma (L.T.), a BA/BS, or even an MBA/MS in marketing at Lebanese universities.

What I will learn?

Marketing Fundamentals
Digital Marketing
Market Research and Analysis
Sales and Promotion
Branding and Product Management
Marketing Communication

Pre-requisites

Educational Qualification: Applicants must hold one of the following:

Baccalaureate II (Bacc II) – Lebanese General Secondary Certificate
Technical Baccalaureate (B.T.) – Specialized vocational diploma
Any recognized equivalence approved by the Ministry of Education and Higher Education

Admission Requirements

Certified attestation of the last class studied or a copy of the degree earned
One passport-size photo
A copy of the I.D. (Identity Card or Passport)
Completed Enrollment Form
Payment of the Registration Fee

Major Duration

The Marketing TS program spans two years, following the official curriculum guidelines set by the Lebanese Ministry of Education and Higher Education.

Exams & Certification

Students will take three term exams throughout each scholastic year, in addition to scheduled monthly quizzes designed to assess their progress and understanding of the coursework. At the end of the final year, students must complete a graduation project, which will be submitted and presented to a jury from the Ministry of Education and Higher Education. This project serves as a practical demonstration of the knowledge and skills acquired throughout their studies. Additionally, students will sit for an official examination conducted by the General Directorate of Vocational and Technical Education under the Ministry of Education and Higher Education. Upon successful completion of this examination and the graduation project, students will be awarded an official certificate issued by the Ministry, recognizing their academic achievement and qualification.

What jobs can this Major lead to?

Career Paths and Industries:

Marketing Assistant/Coordinator:
- Supporting marketing campaigns and initiatives.
- Assisting with market research and data analysis.
Digital Marketing Specialist:
- Managing social media accounts and online advertising campaigns.
- Implementing SEO and content marketing strategies.
Sales Representative:
- Promoting and selling products or services.
- Building relationships with customers.
Market Research Analyst:
- Conducting market research and analyzing data.
- Providing insights to support marketing decisions.
Social Media Manager:
- Managing social media accounts for businesses.
- Creating social media content.
E-commerce assistant:
- Assisting with the online sales of a company.
Industries:
- Advertising and marketing agencies.
- Retail and e-commerce companies.
- Technology companies.
- Financial institutions.
- Consumer goods companies.
- Non-profit organizations.
- Hospitality.

Lorem

Who this major is for?

Individuals with a strong interest in business and marketing.
Those who possess strong communication and interpersonal skills.
People who are creative and enjoy developing new ideas.
Individuals who are analytical and data-driven.
Those who are adaptable and able to keep up with changing trends.
People who enjoy working in a fast-paced environment.
Individuals who are interested in consumer behavior and market trends.
Those who are comfortable with digital tools.
Those who have completed a Baccalauréat Technique (BT) and wish to specialize in marketing.
Those who desire a career that allows them to interact with a large variety of people.

Marketing

About Course

What I will learn?

Pre-requisites

Educational Qualification: Applicants must hold one of the following:

Admission Requirements

Major Duration

Exams & Certification

What jobs can this Major lead to?

Who this major is for?

Level: University

Certificate: Technique Supérieur (TS)

Duration: 2 years

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